In this present era, our every move is now based on recommendations. Whenever we want something, a movie or an item, we tend to consult blogs and reviews to know if it is good or not.
Most of new small businesses today are known through”word of mouth,” and now as a small business owner, you might be thinking how can you take that “word of mouth” online and convert it to new leads?
Before I answer that, here’s my question for you to ponder on:
What’s in your business that is worthy of being shared?
The answer is simple – Unremarkable Customer Experience…
You see, the best way to get people to share is by giving them the best customer experience that’s worth sharing with all the people they care about.
Create value for them and word of mouth would be damn easy!
Let me give you a scenario.
Last Wednesday, a Bloggers’ Night Event was held at Forbes Park Pavilion in anticipation of the newest 3D animation experience 3D Vizion has to offer. We showed them something “new” that truly got the all bloggers’ attention – we let them experience glasses free 3D animation. Pretty cool right?
They tweeted about it… They shared it with their friends and even blogged about it… and the word of mouth spread like wildfire.
I even remember this guy playing around the 3D screens, trying to get a hold of the coins popping out from it. He even asked us why he can’t capture the 3D effect on his cam. He told us that he want to share his experience to his readers. Aaaahh.. sweet.. anyway, got my point here?
Focus on giving your customer a great experience they will never forget. Give them something that’s truly worth sharing.