Are you overwhelmed with all the social media platforms available online?
Are you asking yourself which social media platform should you focus on?
If those sound like you, you are not alone.
As new social media network seems to sprout up on the web every single day, it’s not a surprise that most small business owners end up overwhelmed and want to just quit from them all.
Most small business owners jump into different social networks like Facebook, Twitter, LinkedIn, and Google Plus without even considering whether their efforts are going to pay off.
Know where your audience is.
You don’t need to be on every social media platforms to build your presence online. There’s no reason for you to be on Twitter if your target audience are not even using it.
“What is really important is to figure out where the people that you are trying to reach are,” says David Meerman Scott.
Take the time to study where your audience are. Look at what other experts on your niche are doing to connect and engage with their audience. Ask your current customers which social networks are they most active.
The idea here is to know where your specific audience is hanging out.
Inbound Marketing Takeaway
When it comes down to choosing the right social media networks, don’t spread yourself too thin. Instead, choose a platform that best suits your needs and build from there.
What are your thoughts? Share your comments in the box below.
[Image via Creative Commons, javier.reyesgomez]