Which Social Media Platform Should You Focus On?

January 9, 2012
social media platforms

which should I focus on?

Are you overwhelmed with all the social media platforms available online?

Are you asking yourself which social media platform should you focus on?

If those sound like you, you are not alone.

As new social media network seems to sprout up on the web every single day, it’s not a surprise that most small business owners end up overwhelmed and want to just quit from them all.

Most small business owners jump into different social networks like Facebook, Twitter, LinkedIn, and Google Plus without even considering whether their efforts are going to pay off.

Know where your audience is.

You don’t need to be on every social media platforms to build your presence online. There’s no reason for you to be on Twitter if your target audience are not even using it.

“What is really important is to figure out where the people that you are trying to reach are,” says David Meerman Scott.

Take the time to study where your audience are. Look at what other experts on your niche are doing to connect and engage with their audience. Ask your current customers which social networks are they most active.

The idea here is to know where your specific audience is hanging out.

Inbound Marketing Takeaway

When it comes down to choosing the right social media networks, don’t spread yourself too thin. Instead, choose a platform that best suits your needs and build from there.

What are your thoughts?  Share your comments in the box below.

[Image via Creative Commons,  javier.reyesgomez]

Valerie Deveza

Posts Twitter Facebook

Hi there! My name is Val. I'm a seasoned social media manager who is passionate about helping small business owners optimize their marketing efforts through detailed analysis.

9 responses to Which Social Media Platform Should You Focus On?

  1. I think there is one core network that every business should be on– Google+. Besides that, it’s definitely good to be strategic about which networks to be on.

  2. If you get a chance, could you take a look at http://www.socialvector.net – a site of mine that helps you to build up your social networks for free?

  3. thanks for your information. i would be interested in talking with you and possibly hiring you as a virtual assistant to help my real estate company create a plan and grow social media marketing.

Trackbacks and Pingbacks:

  1. 14 Twitter Mistakes That May Be Hindering Your Results | Inbound Marketing Geek - April 16, 2012

    […] you use it depends upon your end goals. If you don’t have any end goals in mind, how will you know whether your campaign is […]

  2. Can’t keep up? 6 ways to rev up your social media plan | Inbound Marketing Geek - May 22, 2012

    […] probably known from the beginning, right? It’s pretty obvious that you won’t get this social media thing work unless you have a nice clear […]

  3. Get Noticed on Pinterest! 10 Tips on How To Rock Your Pinterest Board - Inbound Marketing Geek - May 7, 2013

    […] you want to get more traffic to your social media sites using […]