You’d be surprised, but most small business owners create accounts on different social media platforms like Facebook, Twitter and LinkedIn without having a concrete goal in mind.
They’ve created them because they have heard that its a great way to reach their audience (which is true!), but never had any idea in mind why they need it, and how it can help them in their business.
What these people forgot to consider was that social media is not a “magic formula” that will put their business on top just because Facebook has more than 800 million members. They need to decide what their social media goals are and what particular tools to use.
Perhaps you have an idea of what you want to achieve, but no set goal. You need to be specific. Are you trying to increase your brand awareness? Gain more knowledge about customer’s preferences? Drive more traffic to your website? Perhaps you wish to use social media to find out what people are saying about your company.
Whatever your goals are, make sure to select the ones that make the most sense in your business. Make sure that they are S.M.A.R.T goals that can be measured and have dates to accomplish tasks by.
So what about you? Are you ready? Are you planning to make your own goals? I’d love to hear your thoughts.
[Image via, Creative Commons, deanmeyersnet]