Pinterest has taken the online community by storm, and many brands have already capitalized on that.
You may want to jump into the band-wagon, but the thing is, you don’t have any idea where & how to start.
This is definitely for you!
Do you want to make Pinterest help you in marketing your brand?
Do you want to get more traffic to your social media sites using Pinterest?
Find out how to make Pinterest work real harder for you!
Here are 10 tips on how you can leverage Pinterest, and rock the photo-sharing community in simply surprising ways. [HT Melonie Duncan]
1. Show your expertise by pinning products and services related to your niche.
Social media managers can share tools for marketing strategies on various social media platforms — like LinkedIn, Facebook pages & Google+.
People in the academe can share books and educational resources.
Botanists can share photos of extraordinary plants.
Engineers can pin structural wonders and the Mathematics behind them.
Whatever your field or niche may be, share something that interests you so that you can also spark the interest in others.
2. Instead of posting videos, post links to your sites where your videos are.
Do you want to learn how to post videos on Pinterest in a more interesting way?
A very interesting trick you can do with Pinterest is that instead of directly uploading videos on your board, grab snapshots of those videos and post links re-directing your audience to your webpage where those videos are posted.
The expected result?
Traffic to your webpage will grow dramatically.
Don’t let them just stay on your Pinterest board, drive them to your website!
3. Create a curator pinboard.
Lead the way in charting the history of your brand, and let your audience follow your lead.
Encourage them to share “little-known” secrets about you.
Create a timeline and share the milestones that go with it.
Let them see the steps you’ve taken.
Let them see before and after photos of you.
4. Launch a contest with simple mechanics on Pinterest.
Have a contest, and make it easy for your fans, so that they will be encouraged to join.
Of course a little challenge is called for.
But don’t make it like having a hundred criteria just to win the prize.
5. Share cultural and natural attractions on your boards.
Share pictures that tell something about your values and other things that you hold dear.
Share the stories and the celebrations that make your place special.
Let your audience know the that can be found in your place, and your rich
6. Let your fans meet the “real” people behind your brand.
This is one great way of humanizing the company and having a personal voice that speaks to your audience.
Create a “Meet Our Team” board.
A company’s logo may signify a lot, but the customers are also interested about knowing the people who had made your brand a success.
This is like giving your audience a virtual handshake, and this is where a lot of conversations start.
7. Use trending topics as your board’s subjects.
Now, what can be better than this?
Get “Likes” and re-pins from your followers who are very excited to know and share the latest happening online.
8. Create a “Contributors’ Board.”
Make your audience “talk.”
Create a “Contributors’ Board” that will allow your audience to speak up their minds.
It is also a great opportunity to invite community influencers.
Expect more re-pins and “shares” from your fans and the community influencers alike.
9. Share “how to’s” and tips & tricks.
They are surely crowd-drawers.
Add a “Tips and Tricks” board where you pin different videos and tutorials on various subjects.
We can never really get enough of materials that can teach us how to do different things.
And people are always on the look-out for innovative ways on doing almost anything.
10. Share sneak peak on the latest happenings about your brand.
Pin stolen shots and pictures of your teams that might be interesting to your audience.
Now, who can resist a good laugh?
Aside from that, who can resist photos of those unguarded moments of others?
Do you know of other ways to make your Pinterest board rock?
Feel free to share them on the comments below.