One of the things that I always check when I visit a website is whether they have a blog or not.
You see, Google loves blogs and these might impact your business indifferent ways.
Well, there are two things that can happen to your company if you’re not blogging at all.
Your potential clients might not recognize you at all.
It’s pretty common for us to do an online research first before we buy a certain product or service right? So if your company doesn’t have an active blog, your website will most likely not work well on Google search results.
Your search engine results might get dominated by other people talking
Although it’s nice that other people are talking about you online, keep in mind that if you’re not blogging at all, you’ve just opted yourself out from the conversation and you are not going to have a say on the results that they see online.
What if they’re saying negative stuff about you? - Yikes!
There are lots of reasons why you should blog . In fact, we have different goals when it comes to using it. Below are some of most common reasons why you should blog for your business:
- A blog is a great tool to help you promote your products and services online without being to pushy!
- A blog can help you become more appealing to a lot more people. It helps you promote interaction and involvement which is more likely what you need to catch your audience’s attention.
- It helps you establish expertise in a wider subject matter and promote your business in a different way where you can still provide content that is valuable.
- Lastly, always keep in mind that if you’re blogging and you have an active blog that’s doing well on Google that means you’re blog is also going to do well on better search engine results. C’mon! Who wouldn’t want their website to get on top of Google search results?
Now, does your business have a blog? – I hope so.